NEC takes PGA Tour Latinoamérica title
NEC Latin America has expanded its sponsorship deal with the PGA Tour to cover the entire 15-event calendar of the PGA Tour Latinoamérica.
The deal sees the South American arm of IT and network technology specialists NEC Corporation rename the tour the NEC Series – PGA Tour Latinoamérica. The Sao Paolo-based company will receive integrated branding in the tour’s logo, as well as exposure at tournaments and online.
The firm is currently the title sponsor of the Roberto De Vicenzo Invitational being played this week at the Club de Golf Uruguay and has sponsored the PGA Tour’s World Series of Golf at Firestone Country Club in Akron, Ohio since 1998.
“We are extremely pleased to announce this landmark sponsorship for the tour and to welcome NEC as an umbrella sponsor of PGA Tour Latinoamérica,” said Jack Warfield, president of NEC Series – PGA Tour Latinoamérica. “We look forward to working with our partners at NEC to maximise its presence on the tour as we continue to build the PGA Tour’s presence throughout Latin America.”
“We are very excited to reinforce our presence with the PGA Tour through PGA Tour Latinoamérica,” said Carlos Martinangeli, chief operating office and senior vice president of NEC Latin America. “As a former World Golf Championships sponsor, NEC well understands the importance and effectiveness of sponsorship for golf tournaments. The NEC Series – PGA Tour Latinoamérica will expand NEC’s presence in Latin America and beyond.”
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